Prepared by CashUrDrive for Avaada. Kerala outdoor campaign, October 2026.
Over the 30-day booking in Kochi and Trivandrum. Palarivattom and Paravoor Kavala reached the most people, thanks to heavy highway traffic and a clear view.
These are estimates, not measured counts, because no board has an official traffic count. Each figure could be about 30% higher or lower. The campaign total is likely between 4.2 and 8.0 lakh people.
Footfall is the number of people who pass a board each day. Views are how many of them are likely to look at it. Reach counts different people who see it at least once in the 30 days, so someone who sees it ten times counts once.
| Likely range | Lit | View from the road | |||||
|---|---|---|---|---|---|---|---|
| PalarivattomKochi | 1,36,400 | 65,900 | 1,65,000 |
97,000 to 1,81,000 | 1,250 | Front lit | Clear view |
| Paravoor KavalaKochi | 1,15,600 | 55,800 | 1,40,000 |
97,000 to 1,81,000 | 2,400 | Front lit | Clear view |
| VyttilaKochi | 1,28,200 | 45,100 | 1,13,000 |
70,000 to 1,32,000 | 1,000 | Front lit | Shares the view |
| PathadipalamKochi | 1,23,600 | 42,000 | 1,05,000 |
68,000 to 1,28,000 | 600 | Front lit | Clear view |
| ThampanoorTrivandrum | 1,20,000 | 45,700 | 1,03,000 |
65,000 to 1,10,000 | 1,269 | Front lit | Crowded row |
| East FortTrivandrum | 1,02,000 | 39,900 | 85,000 |
47,000 to 92,000 | 800 | Front lit | Clear view |
| DesomKochi | 1,08,000 | 30,400 | 76,000 |
56,000 to 1,06,000 | 750 | Front lit | Shares the view |
| KaloorKochi | 98,400 | 30,800 | 66,000 |
38,000 to 74,000 | 1,000 | Front lit | Crowded row |
| Airport RoadKochi | 35,200 | 8,600 | 32,000 |
26,000 to 59,000 | 990 | Front lit | Shares the view |
| SreekaryamTrivandrum | 75,400 | 14,900 | 32,000 |
24,000 to 46,000 | 400 | Not lit | Partly blocked |
| SasthamangalamTrivandrum | 44,400 | 13,400 | 27,000 |
17,000 to 39,000 | 1,200 | Not lit | Clear view |
| NedumbasseryKochi | 35,200 | 6,200 | 23,000 |
19,000 to 42,000 | 1,000 | Not lit | Shares the view |
Solid bar: estimated reach. Thin line: the likely range. Adding up the sites counts people who pass more than one board again, so the total further down is lower.
Out of every 100 people who pass, how many are likely to see the board. Bigger boards, lit boards, junctions where traffic slows and a clear view all raise this number.
True positions in each city, with north at the top. A bigger dot means more people reached. Roads are not drawn.
All 12 boards were photographed live between 7 Oct and 12 Oct. Together they cover 12,659 sq ft.
Palarivattom Junction (Kochi)
At Kochi's busiest junction, standing clear on its approach. The strongest board in the campaign.
50 x 25 ft · Front lit · Major road · Clear view · Photographed 7 Oct
Paravur Junction, Aluva, NH 544 (Kochi)
The largest board in the campaign, on NH 544 at Paravur Junction. Its size and clear view make up for quieter surroundings.
80 x 30 ft · Front lit · Major road · Clear view · Photographed 7 Oct
Vyttila, NH 66 (Kochi)
On NH 66 beside the Vyttila flyover. It sits under another board, so the two share attention.
50 x 20 ft · Front lit · Major road · Shares the view · Photographed 7 Oct
South Kalamassery, NH 544 (Kochi)
NH 544 at South Kalamassery, beside the metro line. A smaller board on a very busy road, and easy to see.
30 x 20 ft · Front lit · Major road · Clear view · Photographed 12 Oct
Thampanoor bus stand (Trivandrum)
Facing the bus stand and opposite Central station, so people on foot see it too. One of three boards in a row.
47 x 27 ft · Front lit · Main city road · Crowded row · Photographed 8 Oct
MG Road at Overbridge (Trivandrum)
MG Road at the Overbridge junction, in the busiest surroundings of any site, with a clear view.
40 x 20 ft · Front lit · Main city road · Clear view · Photographed 9 Oct
Desom, Aluva, NH 544 (Kochi)
NH 544 near Aluva, where traffic moves fast. The first in a row of boards.
30 x 25 ft · Front lit · Major road · Shares the view · Photographed 12 Oct
Kaloor, Banerji Road (Kochi)
Banerji Road at Kaloor, under the metro. Slow traffic gives people time to read it, but nearby boards and a metro pillar compete for attention.
50 x 20 ft · Front lit · Main city road · Crowded row · Photographed 7 Oct
Airport Road, Athani (Kochi)
Airport Road at Athani. Less traffic than the city boards, mostly travellers passing once. Lit, so it works after dark.
45 x 22 ft · Front lit · Airport road · Shares the view · Photographed 7 Oct
Sreekaryam Junction, MC Road (Trivandrum)
Sreekaryam Junction, on the way to Technopark. A busy road, but the smallest board, not lit, and partly blocked by trees and wires.
20 x 20 ft · Not lit · Main city road · Partly blocked · Photographed 8 Oct
Maruthankuzhi bridge (Trivandrum)
Maruthankuzhi bridge road, a quiet two-lane road. A clear, long view, but not lit and with less traffic.
40 x 30 ft · Not lit · Local road · Clear view · Photographed 8 Oct
Airport Road, Nedumbassery (Kochi)
On Airport Road, beside a larger banner. Most people who see it are travellers passing once. It is not lit, so it can't be seen after dark.
40 x 25 ft · Not lit · Airport road · Shares the view · Photographed 8 Oct
Someone driving NH 544 to the airport passes several boards, and should count once. So people shared between nearby boards are removed, area by area and then across each city.
| Area | Boards | Sites added together | Different people |
|---|---|---|---|
| Kochi city | 4 | 4,49,000 | 3,07,000 |
| Aluva, on NH 544 | 2 | 2,16,000 | 1,63,000 |
| Airport Road | 2 | 55,000 | 39,000 |
| Trivandrum city centre | 2 | 1,88,000 | 1,28,000 |
| Sasthamangalam | 1 | 27,000 | 27,000 |
| Sreekaryam | 1 | 32,000 | 32,000 |
Each road was sized from its type and how busy its surroundings are on Google Maps, then checked against published traffic reports for Kochi and passenger figures for Cochin airport and Thiruvananthapuram Central station.
Vehicles a day going past the board, multiplied by the people in each vehicle. At Thampanoor, people walking to and from the station are added.
The share of passers-by likely to look. It depends on the board's size and lighting, how fast traffic moves, and how clear the view is in the site photos.
Views divided by how often a regular road user sees the board. Travellers on Airport Road pass less often than daily commuters, so more of its viewers are new.